Randi Pilon | Co-Founder & Head of Revenue | Right This Way Flooring
I spent over a decade in telecom and tech. Leadership roles, product management, account management, sales, business development. I managed P&Ls, led teams, grew large enterprise accounts, and worked cross-functionally across big organizations. I was good at it.
But a lot of that work is large-scale B2B — it can feel disconnected from the people actually around you. At some point I knew I wanted to build something more personal. Something where the impact was direct and the relationships were real.
That’s why I’m here.
My background before flooring was in telecom and tech, where I built a career around growing relationships, managing large accounts, leading teams, improving processes, and driving revenue growth. I worked with companies including Zayo Group, where I held product and leadership roles that partnered heavily with sales, operations, finance, and enterprise customers.
A big part of what I learned at Zayo was how to build trust at scale — with customers, with internal teams, across large organizations. I managed P&Ls, worked cross-functionally, and spent years figuring out how to take something complex and make it feel straightforward for the people it affects. That skillset transfers directly to what we do at RTW every single day.
Chris and I actually met at Zayo over a decade ago. Our cubicles were a few desks apart — he was in finance and I was in product at the time. We worked well together long before either of us imagined owning a business together.
When he came to me with the idea for Right This Way, I knew pretty quickly it was the right move. He had spent four years learning flooring from the inside out in Steamboat Springs. I had spent over a decade learning how to build customer experiences that actually work. What he was describing — a flooring company that treated people like adults, communicated clearly, and stood behind its work — was exactly what was missing in this industry.
I joined as Co-Founder and Head of Revenue in May 2025. We had our soft opening in Boulder at the end of January 2026, our official ribbon cutting on March 31st, 2026, and we’ve been building ever since.
Honestly? The transformation and the relationships.
Flooring is one of the biggest visual changes you can make to a space. Being part of that process — watching someone walk into their home after an install and love what they see — is genuinely rewarding. It’s tangible in a way that a lot of corporate work isn’t.
I also love that this industry still runs on relationships, trust, referrals, and reputation. That’s exactly the kind of work I was built for. I spent over a decade in telecom building those same things at an enterprise scale. Here, I get to do it with homeowners, local designers, builders, real estate professionals, and our neighbors in the Boulder community.
People don’t buy flooring. They buy the feeling of having it done and not worrying about it. The moment I started thinking that way — and stopped talking about plank widths — everything changed.
My title is Head of Revenue, which means I own everything that happens before the install. Sales, partnerships, marketing, the consultation experience, and the systems that make all of it run.
My job is to make sure that every person who finds Right This Way understands what we do and why it’s different — and that the experience from first contact to signed proposal feels like it was designed for them. No pressure, no bait-and-switch, no surprise line items. Honest answers. A quote that means something.
What I bring to this partnership is sales leadership, relationship building, networking, strategic partnerships, customer experience design, business development, and process improvement. Chris brings financial discipline, operational execution, installation expertise, and an eye for detail that keeps every job on standard. We balance each other well, and we stay in our lanes on purpose.
I hold three technical certifications from the Certified Flooring Installers organization. Understanding the technical side of the work makes me a better guide for our customers and a better partner for our install team. I don’t just know how to sell floors — I know what goes into putting them down right.
“Plank by plank” is something I made up as a play on “brick by brick.” It stuck. To me it means building something intentionally over time – relationships, business, reputation, and community – one plank at a time.
That’s exactly how we’re approaching Right This Way. We’re not trying to be everything to everyone. We’re building the right thing, the right way, with the right people. Plank by plank.
The biggest hurdles have been the transition from corporate to entrepreneurship and learning a completely new industry while building a business from the ground up at the same time. There’s a lot of uncertainty and pressure that comes with that. It’s also been one of the most fulfilling things I’ve ever done.
The moments I’m most proud of aren’t the sales numbers. They’re the reputation we’ve built, the trust we’ve earned in the community, and the relationships we’ve created with clients, designers, contractors, real estate professionals, and local businesses. A lot of our growth has come from referrals and repeat relationships. That means a lot to me.
Faith, family, and community come first. I love getting outside when I can — hiking, gardening, golfing. And I try to support local businesses whenever possible, because I know what it takes to build one.
