I’ve been in flooring long enough to know what goes wrong when nobody’s really paying attention. The subfloor that didn’t get prepped right. The transition strip that lifts six months later. The homeowner who calls back and gets voicemail.
I built Right This Way so that doesn’t happen on my jobs.
I grew up in Niwot, Colorado. Studied marketing and finance in college, then started my career in Boulder at Zayo Group working in FP&A, financial planning and analysis, which means I spent a lot of time in spreadsheets figuring out how businesses actually work. That foundation has been more useful in running RTW than I expected.
After Zayo I went to Deloitte. In October 2020, right in the middle of the pandemic, I quit. Not for another job, I wanted to find a small business to buy. I didn’t want to stay on the corporate track and I knew it. So I burned the boats a little, started searching, and eventually landed on Affordable Flooring Warehouse up in Steamboat Springs. It was for sale. I bought it knowing essentially nothing about flooring.
The first few months were humbling. I closed on the business in February 2021 and went straight into the fire hose. Made mistakes. Had sleepless nights. Had some genuine “what have I actually done here?” moments.
But I put one foot in front of the other. Figured it out. And over the next four years we grew Affordable Flooring Warehouse into the largest flooring operation in the Steamboat market — a couple thousand jobs completed. I learned the trade from the ground up: how to read a subfloor, what makes an install actually last, what homeowners need that most companies never think to provide.
I sold that business in October 2024. It worked out well, and I’m proud of what we built there. But I was ready for the next chapter.
Boulder is home. I grew up here, I love it here, and when it came time to start something new I knew I wanted to build it here. I also have three daughters now — the oldest is two, the youngest is a few months old — and Steamboat, as great as it was, felt too isolated for where we are as a family.
I found the space next to McGuckin Hardware on Arapahoe Ave, signed the lease, and started building Right This Way with Randi Pilon, a long-time colleague from our Zayo days. We had a soft opening at the end of January 2026 and an official ribbon cutting with the Boulder Chamber on March 31st, 2026. Melton Design Build helped us renovate the space — it used to be a dog wash. We turned it into a flooring showroom.
Since opening we’ve completed over 100 jobs in Boulder. We’re just getting started.
My title is Head of Installs, which means every project that goes out the door has my name on it. I oversee our project managers, our installation crews, and every standard we hold ourselves to.
We work to NWFA and CFI guidelines on every job — subfloor prep, moisture testing, installation methods. Not because we have to, but because that’s what keeps floors looking right ten years from now. We’re members of both the National Wood Flooring Association and the Certified Flooring Installers organization, and we take those standards seriously.
Every project gets documented in CompanyCam from subfloor readings through final walkthrough. If it’s a multi-day job, the homeowner gets photo updates and a video walkthrough at the end of each day. You always know where your project stands. You’re never left guessing what’s happening in your home.
A lot of flooring companies treat the install like the last step. I treat it like the only step that actually matters. You can have beautiful product and a polished sales process, but if the install isn’t right, none of it holds up.
We use subcontracted installation crews, I want to be straight about that. The difference is that every crew works under an in-house RTW project manager who is on site, setting standards, checking the work, and keeping the homeowner informed. The guarantee is ours, not the crew’s. If something goes wrong, you call me.
Our lifetime performance guarantee covers the craftsmanship, not just the materials. If a seam lifts, a transition pops, or an edge isn’t right, we come back and fix it. Free. No expiration. No argument. We’ve had zero warranty claims since opening. I intend to keep it that way.
We’re not competing to be the cheapest. If that’s the deciding factor, we’re probably not the right fit. We’re competing on the quality of the work, the accountability behind it, and the experience of working with a company that actually shows up — before, during, and after.
Family first. Three daughters, a wife, and a life in Boulder that I’m glad to be back to. The girls keep me busy in the best way.
I’m also obsessed with growing this business the right way — organically, one job at a time. My goal is to prove out the RTW model here in Boulder and eventually take it to a second location, then a third. We’re building something real, and we’re building it to last.
